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A young woman was restrained, force-fed and injected with cosmetics in a high street shop window as part of a hard-hitting protest against animal testing.

Jacqueline Traide was tortured in front of hundreds of horrified shoppers in a bid to raise awareness and end the practise.

The 24-year-old endured 10 hours of experiments, which included having her hair shaved and irritants squirted in her eyes, as part of a worldwide campaign by Lush Cosmetics and The Humane Society.

The disturbing stunt took place in Lush’s Regent Street store, one of the UK’s busiest shopping streets.

Jacqueline appeared genuinely terrified as she was pinned down on a bench and had her mouth stretched open with two metal hooks while a man in a white coat force-fed her until she choked and gagged.

The artist was also injected with numerous needles, had her skin braised and lotions and creams smeared across her face.

Passers-by were gobsmacked to see Jacqueline, a social sculpture student at Oxford Brookes University, forced to have a section of her head shaved.

The gruesome spectacle aimed to highlight the cruelty inflicted on animals during cosmetic laboratory tests and raise awareness that animal testing is still a common practise.

The Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics.

The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in over 700 Lush Ltd shops across forty-seven countries including the United States, Canada, India, Australia, New Zealand, South Korea and Russia.

Lush campaign manager Tamsin Omond said: “The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes.

“But somewhere in the world, this kind of thing is happening to an animal every few seconds on average.

“The difference is, it’s normally hidden. We need to remind people it is still going on.”

For more information about the campaign, visit



I think the audience for this film is suitable for anyone who is capable of concentrating, it’s a type of film you can’t just leave or pause in the middle, it keeps you on the edge of your seat. The style of the whole storyboard being backwards is cleaver as it leaves you so puzzled with what is happening. 

I loved this film as is was so different to anything I had ever watched. The amount of questions I had to ask myself afterwards was incredible. 
I like that the film was trying to make you feel how the main character feels for example the backwards title sequence, or how the whole film sequence was backwards to tell the story 9piece it together just like the character is) .Maybe the black and white were not scenes from the past but the figment of his imagination (making him believe he can cure himself).because in one scene he talks about Sammy Jenkins and there’s a flashback of him being at a home and about a second of the clip it switches to Lenny.

The tattoos on his body were all misplaced and miss matches including font, that can resemble. The film also takes you through each single event that makes those tattoos. 

There are a number of questions I had to ask myself afterwards like:

What was Lenny’s real injury to make him loose his memory?

Did his wife really get killed?

Why does he shave his left thigh? Is he a cop looking after him or a cop gone bad? 

Maybe Natalie made Lenny go after John G (moustache) because of what happened in Jimmy’s accident?

Was he really an insurance advIsiser/claimer? 

Is the story of Sammy Jenkins really Lenny? And his wife left him? Does this mean he remembers?  

'Maybe you should start investigating yourself' he is told by Teddy.  

Lennny thinks he can remember things through repetition, is this how he remembers to take and look at pictures he has taken?

Lenny shows how he can re condition a story to make himself believe otherwise, almost like telling himself a lie. In this case he managed to create a whole movie where the events never really took place? Maybe he was just going crazy ? 
-Refering to the scene where his jabs his wife with a needle (diabetic?) and then this flashback comes back a few times until it is re conditioned to only pinching her leg and he said ‘my wife was not diabetic’.

Is the whole story a lie ? 


Anonymous asked:

I wasn't really asking for sex, more what you think of sex? But I guess what you wrote did answer that in a way

Should be more specific then!
And what about it? It’s not a pointed question haha

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